Special Issues
To discuss LCGC's influence on MicroLiter's success, I have to back up five years or so and tell you how I entered this market. My degree is in advertising design. I have worked with regional advertising agencies and was at a very large international advertising agency, producing graphics for a variety of industries. I came into this industry as a business owner producing advertising for a fledgling autosampler vial company, National Scientific Company (NSC). I was contacted by a photographer friend of mine who owns Woody Williams Photo, who had attended Pittcon in Atlanta in the late 1980s. He had met the owner of NSC on the show floor, and he communicated to Woody that he had a new product he wanted to introduce and needed an advertisement produced for his industry's primary trade publication, LCGC.
