A touch of genius

May 26, 2010

Peak Scientific Instruments, the Scottish based, global gas generator manufacturer has given itself a brand makeover.

Peak Scientific Instruments, the Scottish based, global gas generator manufacturer has given itself a brand makeover by modernizing its pyramid brand mark and emboldening its Logotype as the company gears up for a new assault on fresh and existing customer bases.

Robin MacGeachy, CEO said, “our pyramid device has had a long association with the business and held a significant degree of brand equity. The new logo gives us more brand standout.”

Simultaneously, the company has taken huge steps in improving the quality and functionality of its generators; this includes the re-design of its core range of nitrogen gas generators. Robin commented, “Our design engineers have worked tirelessly to improve on the existing range of systems. They can be justly proud of their achievements and we have called the new range ‘Genius’ to reflect the innovative developments devised for our products.”

The new range includes four models. One of which, the company claims, can now fulfill the requirements — pure nitrogen — for almost all LC–MS models available in the market today. Another is reported to remove oxygen, moisture and other gases to leave clean, dry phthalate free nitrogen. Two internal air compressors make this model independent from in-house air supplies. According to the company the unit has been approved by major mass spec manufacturers for their LC–MS applications.

The range also includes a re-designed model with additional compressor capacity. The company claims that this allows the generator to cycle the compressors more frequently, maximizing compressor life. It is also reported to have anti vibration, low noise, improved drainage and is safer to use.

“These generators are a completely new design in terms of engineering and end user benefits. The ergonomics and aesthetics have also been improved”, said Ann McLaren, events and communications manager.

For more information visit www.peakscientific.com

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