Analtech Launches Unique Advertising Campaign

Analtech Inc. (Newark, Delaware), a producer of thin-layer chromatography plates and accessories, has launched a unique ad campaign designed to get younger generations interested in chromatography. The company has created a film spoof of "Monty Python and the Holy Grail" that features the adventures of Ana L'Tech and one of the company's testing instruments. Analtech's hope is the video will go "viral" on YouTube.