LCGC Europe Advertiser Survey 2008

June 17, 2008

LCGC Europe

LCGC Europe Advertiser survey 2008

 Full Name
 E-mail Address
 Telephone Number
Q1Out of 100% please state how you foresee your 2009 marketing budget being spent?
Print advertising
 Digital advertising
 Web specific advertising
 Exhibitions
 Web activities (e.g. webinars & podcasts)
 Other, please specify
Q2Has the emergence of online marketing detracted from your offline/print marketing spend?
Yes
No
 If yes please state your reasons why
Q3Which of the following media do you use?
Printed magazines
Websites
Enewsletters
Ezines
Podcasts
Webcasts
Q4Which of the following marketing communications activities do you perform? Please state the importance of each on a scale of 1-5 (one being very important and 5 being least important)
 E-mail Marketing    
 Online Marketing    
 Sales Promotion    
 Public Relations    
 Events    
 Corporate Hospitality    
 Advertising    
Q5Please rate the importance of each website to you on the scale of 1-5? (one being very important and 5 being least important)
 www.chromatographyonline.com    
 www.seperationsnow.com    
 www.laboratorytalk.com    
 www.chemie.de    
 www.labplusinternational.com    
 www.pharmalive.com    
 www.internationallaboratory.com    
 www.gitverlag.com    
 www.biotech-online.com    
 Other
Q6Please select from the list below your three main marketing objectives for 2009?
New product launch
Corporate branding exercise
Lead generation
General awareness campaign
Educational marketing (e.g. application notes)
Q7What are your main reasons for advertising with
New product launch
Attendance at exhibitions
Branding exercise
Editorial content
 Other (please state)
Q8How do you see your marketing strategies changing over the next year?
No change
More print advertising
Less print advertising
More online advertising
Less online advertising
Don't know
 Other, please specify
Q9Which LCGC Group products would you consider advertising in?
LCGC Europe magazine
The Column (LCGC Europe's sister ezine)
LCGC Ausgabe in deutscher Sprache (German language ezine)
LCGC en francais (French language ezine)
LCGC Europe Update eNewsletter
LCGC Asia Pacific Magazine
LCGC Asia Pacific Update eNewsletter
LCGC Europe eDirectory (online buyers guide)
Q10How do you conduct your market research?
Internally
Externally
We do not conduct market research
Q11At which of the following events will you exhibit/attend?
 SCM-4 
 HTC 
 Pittcon 
 ILMAC 
 MSB 2009 
 CISILE 
 ACHEMA 
 ISCC 2009 
 ASMS 2009 
 HPLC 2009 
 18th International Mass Spectrometry Conference 
 Euroanalysis XV 
 BIOTECHNICA 
 L.A.B 
 RAFA 2009 
 LC/MS 
Q12What factors influence your decision to advertise in LCGC Europe magazine, please rate the importance from 1-5 (1 being the most important and 5 the least important)?
 Quality of subscribers    
 BPA audited magazine    
 Editorial content    
 Good reputation    
 Strong customer focus    
 Other, please specify
Q13Do you value face to face visits from sales reps?
Yes
No
Q14If yes how often would you like to be visited?
Monthly
Quarterly
Annually
Bi-annually
Never
Q15Are there any editorial topics currently not covered or insufficiently covered in LCGC Europe?
Q16How would you prefer to be contacted with information about advertising opportunities?
A telephone call from your sales rep
A face to face visit from your sales rep
Direct Mail
E-Mail
Phone
Fax
All of the above
Q17Are there any additional marketing opprtunities you would like to see LCGC Europe deliver? Please list.
Q18Are there any other comments you would like to make about LCGC Europe?
Q19What company do you work for?
Q20Which of the following separation science fields do you serve?
HPLC
LC-MS
GC
GC-MS
TLC
Ion Chromatography
Chiral Chromatography
SPE
SFC/SFE
CE
CE-MS
CEC
GPC/SEC
Microcolumn-LC
Multidimensional Chromatography
 Other, please specify
Q21What percentage of business do you conduct in the following countries? Please state the % out of 100 in each region.
UK
 France
 Germany
 Italy
 Other Western European countries
 Eastern Europe
 USA
 Indonesia
 India
 China
 Japan
 Australasia
Q22Does your company operate in the Asia pacific region?
Yes
No
Q23Would you like to recommend any colleagues that cover the Asia Pacific area?
Name...
 Telephone
 e-mail
Q24Do you plan to target any new geographical regions over the next 12 months?
Yes
No
 If yes, please specify