LCGC Europe Advertiser Survey 2008
LCGC Europe Advertiser survey 2008
Full Name
E-mail Address
Telephone Number
Q1
Out of 100% please state how you foresee your 2009 marketing budget being spent?
Print advertising
Digital advertising
Web specific advertising
Exhibitions
Web activities (e.g. webinars & podcasts)
Other, please specify
Q2
Has the emergence of online marketing detracted from your offline/print marketing spend?
Yes
No
If yes please state your reasons why
Q3
Which of the following media do you use?
Printed magazines
Websites
Enewsletters
Ezines
Podcasts
Webcasts
Q4
Which of the following marketing communications activities do you perform? Please state the importance of each on a scale of 1-5 (one being very important and 5 being least important)
E-mail Marketing
Online Marketing
Sales Promotion
Public Relations
Events
Corporate Hospitality
Advertising
Q5
Please rate the importance of each website to you on the scale of 1-5? (one being very important and 5 being least important)
www.chromatographyonline.com
www.seperationsnow.com
www.laboratorytalk.com
www.chemie.de
www.labplusinternational.com
www.pharmalive.com
www.internationallaboratory.com
www.gitverlag.com
www.biotech-online.com
Other
Q6
Please select from the list below your three main marketing objectives for 2009?
New product launch
Corporate branding exercise
Lead generation
General awareness campaign
Educational marketing (e.g. application notes)
Q7
What are your main reasons for advertising with
New product launch
Attendance at exhibitions
Branding exercise
Editorial content
Other (please state)
Q8
How do you see your marketing strategies changing over the next year?
No change
More print advertising
Less print advertising
More online advertising
Less online advertising
Don't know
Other, please specify
Q9
Which LCGC Group products would you consider advertising in?
LCGC Europe magazine
The Column (LCGC Europe's sister ezine)
LCGC Ausgabe in deutscher Sprache (German language ezine)
LCGC en francais (French language ezine)
LCGC Europe Update eNewsletter
LCGC Asia Pacific Magazine
LCGC Asia Pacific Update eNewsletter
LCGC Europe eDirectory (online buyers guide)
Q10
How do you conduct your market research?
Internally
Externally
We do not conduct market research
Q11
At which of the following events will you exhibit/attend?
SCM-4
HTC
Pittcon
ILMAC
MSB 2009
CISILE
ACHEMA
ISCC 2009
ASMS 2009
HPLC 2009
18th International Mass Spectrometry Conference
Euroanalysis XV
BIOTECHNICA
L.A.B
RAFA 2009
LC/MS
Q12
What factors influence your decision to advertise in LCGC Europe magazine, please rate the importance from 1-5 (1 being the most important and 5 the least important)?
Quality of subscribers
BPA audited magazine
Editorial content
Good reputation
Strong customer focus
Other, please specify
Q13
Do you value face to face visits from sales reps?
Yes
No
Q14
If yes how often would you like to be visited?
Monthly
Quarterly
Annually
Bi-annually
Never
Q15
Are there any editorial topics currently not covered or insufficiently covered in LCGC Europe?
Q16
How would you prefer to be contacted with information about advertising opportunities?
A telephone call from your sales rep
A face to face visit from your sales rep
Direct Mail
E-Mail
Phone
Fax
All of the above
Q17
Are there any additional marketing opprtunities you would like to see LCGC Europe deliver? Please list.
Q18
Are there any other comments you would like to make about LCGC Europe?
Q19
What company do you work for?
Q20
Which of the following separation science fields do you serve?
HPLC
LC-MS
GC
GC-MS
TLC
Ion Chromatography
Chiral Chromatography
SPE
SFC/SFE
CE
CE-MS
CEC
GPC/SEC
Microcolumn-LC
Multidimensional Chromatography
Other, please specify
Q21
What percentage of business do you conduct in the following countries? Please state the % out of 100 in each region.
UK
France
Germany
Italy
Other Western European countries
Eastern Europe
USA
Indonesia
India
China
Japan
Australasia
Q22
Does your company operate in the Asia pacific region?
Yes
No
Q23
Would you like to recommend any colleagues that cover the Asia Pacific area?
Name...
Telephone
e-mail
Q24
Do you plan to target any new geographical regions over the next 12 months?
Yes
No
If yes, please specify
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