SIFT-MS: Complementing Sensory Analysis with Fast, Simple Quantitation of Odor



Webinar Date/Time: Airing 1: Thursday June 15, 2023 at 10am EDT | 3pm BST | 4pm CEST Airing 2: Thursday June 15, 2023 at 1pm EDT | 12pm CDT | 10am PDT

Join us for this web seminar to learn how SIFT-MS can revolutionize odor evaluation by complementing conventional sensory panel assessments with speciation and quantitation of odorants. Case studies include wastewater treatment odors, cannabis and hemp analysis, and body odor control.

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Event Overview:

Instrumental odor analysis is challenging due to the chemical diversity and short lifetime of many important odorants, the high sensitivity required, and the dynamic of the odor itself. Conventional sensor-based and chromatographic technologies are poorly suited to the task.
Selected ion flow tube mass spectrometry (SIFT-MS) is a revolutionary direct mass spectrometric technology that provides comprehensive real-time odor analysis through detection and quantitation of diverse odorants—e.g., aldehydes, amines, organosulfur compounds, and volatile fatty acids—complementing conventional sensory analysis.

This webinar will present a variety of SIFT-MS-based odor applications correlated with conventional sensory panel assessment, including:

  • Characterization and routine monitoring of wastewater odors,
  • Body odor control/reduction in textiles,
  • Analysis of favorable and unfavorable aromas in cannabis and hemp products, and
  • Rapid screening of paperboard packaging.

Join us to learn how SIFT-MS is simply faster.

Key Learning Objectives:

  • Learn the fundamentals of the selected ion flow tube mass spectrometry (SIFT-MS) analytical technique, including its ability to sensitively quantify diverse odor compounds.
  • Understand how SIFT-MS complements conventional sensory panel assessments.
  • Through case studies, discover how SIFT-MS can provide enhanced odor analysis, from wastewater to body odor to packaging.

Who Should Attend:

  • Sensory scientists
  • QA/QC managers, scientists, and engineers
  • R&D engineers and scientists
  • Laboratory Managers / Directors / Supervisors
  • Analytical chemists
  • Environmental scientists and engineers
  • Packaging manufacturers
  • Consumer safety scientists


Michael McGinley
St. Croix Sensory

Michael McGinley is the President of St. Croix Sensory. He has a Bachelor’s of Chemical Engineering degree from the University of Minnesota and a Master’s degree in Environmental Health Engineering from the Johns Hopkins University School of Public Health.

Mike is a member of several industry organizations. Notably, he is the current chair of the ASTM E18 Sensory Evaluation sub-committee on Personal Care and Household Product Evaluations.

Mike’s work at St. Croix Sensory involves overseeing daily laboratory operations including environmental air and product & material odor evaluations, laboratory QA/QC, and manufacturing of odor testing products.

Vaughan Langford, PhD
Principal Scientist
Syft Technologies, New Zealand

Vaughan Langford joined Syft Technologies in 2002 after completing his Ph.D. in Physical Chemistry at the University of Canterbury, and post-doctoral fellowships at the Universities of Geneva, Western Australia, and Canterbury. With over 30 peer-reviewed publications in diverse applications of SIFT-MS, he provides advanced applications training and support to SIFT-MS users globally.

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