New liquid-handling corporate brand

January 27, 2010

LCGC Europe eNews

LCGC Europe eNews-01-22-2010, Volume 0, Issue 0

INTEGRA Biosciences AG has announced that as a result of the recent merger with Viaflo the two companies will adopt a new corporate brand - INTEGRA.

INTEGRA Biosciences AG has announced that as a result of the recent merger with Viaflo the two companies will adopt a new corporate brand - INTEGRA.

"The recent merger between Integra Biosciences AG of Switzerland and Viaflo Corporation of the US has created a strong corporate entity that develops, manufactures, sells and services a wide variety of innovative laboratory products to over 90 countries” said Elmar Morscher, the CEO of Integra Biosciences, in a statement.

“The focal point of the combined worldwide business is liquid-handling solutions; both represented as instrumentation and consumables designed primarily for the life sciences marketplace. The wide range of complimentary products produced by the two companies, along with numerous exciting new product additions planned for 2010, will be repositioned under the new corporate brand INTEGRA.

“The INTEGRA brand will replace existing brands within the combined businesses and will represent a clear direction of a company that has merged the best of the old with a singular and simple goal of producing new innovative and high value liquid-handling products for the future."

A website for the brand has been set up, it incorporates the complete range of products from both companies, provides visitors with direct access to a source of information and news and provides rapid access to an expanding applications database and scientific reports bibliography.

The website is www.integra-biosciences.com

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